ADVANCED CRM
Our Sales and Management training programs are designed to equip you with the essential skills and knowledge to excel in the competitive world of sales. Join our dynamic program to discover powerful sales strategies and gain expert advice from seasoned professionals.
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Customer Relationship Management, the maker and breaker of many sales teams. When done correctly, sales people know what to do and when to do it, with speed and panache. When done wrong, customers can receive an inconsistent experience, riddled with errors and unfocused touchpoints
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The Change Connect modules will prepare you to effectively plan and implement CRMs the right way.
WHO SHOULD ATTEND?
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Entrepreneurs and sales leaders who are ready to digitize, revolutionize, or simply learn more about their customer relationship management system.
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Internal IT, Operations, or System Development teams.
LEARNING OUTCOMES
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Map out your business processes and tailor your CRM to align with the functionalities that help your team the most.
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Learn how to record, track and utilize data effectively to advance your business intelligence.
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Learn how to utilize the full potential of your CRM, keeping data and insights organized and accessible, as well as saving time by taking advantage of automation, segmenta-tion and dashboards.
WHY YOU SHOULD ATTEND
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Customer Relationship Management softwares are centralized platforms with data and functions that could benefit the entire organization.
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Being able to effectively navigate and leverage your CRM tools to understand client behavior and respond to their needs will make goal-setting more streamlined.
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Successful CRM implementation leads to cost and time savings for you and your team.
COST
$8,900 + HST per trainee
COURSE COMPLETION SCHEDULE
24 HOURS
Pre-reading and
business analysis
54 HOURS
Interactive classroom
sessions held over 12 weeks
24 HOURS
Post-classroom reading
and instructor-led tutorials
FINAL EXAM
70% to Pass
COMPLETION OF PROGRAM
IS FINANCIAL ASSISTANCE POSSIBLE?
Upon completion of this program, learners will receive a certificate of completion from Change Connect. The program is aligned to meet partial educational requirements for industry experience hours.
Yes! Many businesses are eligible for financial assistance via the Canada Job Grant Program. Eligible employers may receive up to 83% of eligible training costs, up to a maximum of $10,000 per participant. Please contact us for more details.
MODULE ONE
CRM OVERVIEW
Do you currently have a CRM system in place? Does it make life organized, more transparent and accessible? This module provides an overview of the power of a well-programed and well imple-mented CRM system, providing industry insight to introduce you to potential improvements that you could make.
Learning Outcomes:
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Develop An appreciation for the concept of CRM
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Define the purpose and basic functionality of CRMs of CRMs
MODULE TWO
CRM BASICS
With an understanding of the CRM's purpose we can dig deeper into the mechanics. How do we access, navigate and create data, leads and activities? You will learn the best methods for recording and tracking everything of importance to your team.
Learning Outcomes:
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Understand the basics of how to navigate and creation in your CRM
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Know how to personalize your CRM experience
MODULE THREE
CREATING RECORDS
Think of a record as a place to collate and store all of the useful information about a prospect or client that will help you to close the sale further down the line. This module shows you how to create a lead,
log activity and notes, and work around all the nuances that your prospect or client might find themselves in.
Learning Outcomes:
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Know how to create a record and log important information
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Know to organize records if they reside as a subsidiary of a patent company or team.
MODULE FOUR
MANAGING TASKS
Setting out tasks that need to be attended to in thefuture can be a great way of staying on top ofdeadlines. We show you how to create, manageand track tasks to ensure that the right touchpointsare being made at the right time.
Learning Outcomes:
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Understand how how to
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Understand how to manage tasks
MODULE THREE
CREATING RECORDS
Make your quoting process fast, transparent and standardized. We’ll show you how to leverage your CRM, templates and e-signing/ tracking strategies to ensure your customers are quoted at the right time, with the right information.
Learning Outcomes:
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Understand what is a quote and how to
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Build professional templates with proven strategies.
MODULE SIX
CRM MOBILE APPLICATION
Support your team's busy lifestyle by arming them with mobile CRM capabilities. This way when they are on the go, almost any task that would normally be done at the desktop, can be done remotely on their own device. Whether it’s calling and recording notes, scanning a business card to input information quickly, or checking a key note before an offsite meeting, the mobile app can be an invaluable resource for the 24-our salesperson.
Learning Outcomes:
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Know how to access, navigate and utilize the mobile app
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Know what is possible and not possible.
MODULE SEVEN
CRM REPORTING
Give yourself better insight into what is going right and what is going wrong with CRM reports and dashboards. We will ensure that you have full exposure to the metrics and measures that make a difference through accessible and dynamic dashboards. This way you can provide the support and rewards where they are most needed to keep your sales team motivated and nurtured.
Learning Outcomes:
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Know how to create and maintain sales reports, charts and dashboards.
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Understand how this can be used in forecasting
MODULE EIGHT
LEAD INTELLIGENCE (DYNAMICS)
Develop a solid understanding of your leads and how they compare to your ideal customer avatar. We show you how to implement lead intelligence systems such as Sales Navigator Pro into your CRM to help you qualify better and devise a lead engagement score to help your sales team prioritize and organize.
Learning Outcomes:
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Understand how lead intelligences makes sales more intelligent
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Know which lead intelligence applications to use and how.
MODULE NINE
EFFICIENCY TOOLS (HUBSPOT)
HubSpot contains many invaluable tools to speed up workflow, outreach and internal communication. We will provide a full outline of the tools on offer and assess which ones will have the most impact for you.
Learning Outcomes:
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Understand how HubSpot’s efficiency tools can help speed up processes for your business
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Know how to create and implement