Social media has become part of everyday life and has affected the way businesses reach out to their respective target audiences. The three heavy hitters of social media everyone should be aware of are: Facebook, Twitter and LinkedIn. When used properly, these tools can truly be an effective means to growing your business. I had the opportunity to attend a webinar on The Secrets to Success on Social Media #WLW14 (which actually broke a world record with over 34,000 participan