Cold-calling and outbound marketing strategies have the been the pillars upon which the sales industry was built. And while Sales and Marketing has morphed and grown and evolved, lead generation will never not be an integral component of sales. Still, we are in a new age of marketing and doing the same old thing doesn’t cut it anymore. Outbound marketing as the sole focus of your company’s sales strategy will leave you out in the cold - they aren’t called cold-calls for nothi

Ask a business what the top three resources it needs are to be successful and experienced owners and managers will immediately include a good sales team as one of them. In fact, some might say sales are in all three categories. Sales generate the lifeblood of a business in terms of revenue. That money pays for everything from operations to cost of goods sold and salaries. However, sales don’t automatically happen on their own. High-level movement of goods or services happen b