Is Your Unique Value Proposition Hurting Sales?
Unless you have managed to invent a real hoverboard or have patented a youth serum, chances are that competition in your line of business is fierce. It’s a natural fact of doing business, but it is still one that we must try to master. In order to remain competitive, small and medium sized businesses must have an understanding of their unique value proposition, or UVP. A value proposition is a statement that summarizes why a consumer should purchase your product or service, b
Hiring for Success – Finding your next Business Development recruit
I like account management. I like closing. But I love business development. Since my background is in engineering and consulting, you would be forgiven for not expecting me to love this role so much. Even though it might not seem obvious at first, when you take a closer look it actually makes a lot of sense. Both engineering and consulting are, at the heart of it, about solving problems. A big part of my job is sales recruitment, and I’ve decided to take that experience and