Your business interacts with its customers everyday and often on many levels with different personnel. What if you can capture and use the information from these interactions to help find effective ways to further boost sales? That’s where a CRM (Customer Relationship Management) comes in. The information and help that a CRM provides is crucial if you want to find further ways to increase sales. So whether it’s a new initiative or a relaunch of the program, these 6 tips will

Customer service is the one area that many businesses ignore if not, forget. What they don’t realize is that this particular area can be used as another funnel for increasing business. The idea is simple: Better customer service leads to better customer experience. Better customer experience leads to better customer retention. Better customer retention leads to recurring business. Why are businesses ignoring this simple, logical, and more importantly, profitable equation? Esp