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The How-To Guide for Marketing Your Small Business (and Why It's Worth It)

The How-To Guide for Marketing Your Small Business (and Why It's Worth It)

How can marketing your small business maximize your reach? With the right strategies and tools, marketing can become a powerful ally in generating new leads, nurturing those leads and converting them into customers. However, many small businesses tend to overlook or overcomplicate marketing and social media, which can be detrimental to the business’ growth. In this blog, we’ll look at some of the strategies for marketing your small business, including the tools you can use, a

The Benefits of Gamification - How Gamification Can Help Your Sales Force

The Benefits of Gamification - How Gamification Can Help Your Sales Force

Gamification is about creating better and more meaningful experiences, not just for customers but also for your employees. It’s about understanding what motivates people and using game structures and dynamics to enhance those motivators. And in the case of sales rep employees, gamification motivates without disrupting workflow or distracting from sales goals. Gamification can be defined as “the insertion of game dynamics and mechanics into non-game activities to drive a desir

Ready, Set, Play - Why Gamification Works

Ready, Set, Play - Why Gamification Works

When people hear the word “gamification”, they often roll their eyes and pass it off as a “fad” or a “gimmick”. But the truth is, everyone loves games - especially salespeople. Games are engaging, fulfilling, and quite honestly, they’re fun. They’re a great way to engage with customers and an even better tool in sales management. Beyond the tempting prizes, fancy point systems, and glossy leaderboards, sales gamification works because of the basic principles of motivation. Sa

Sales Lessons We Can Learn From Great Brands

Sales Lessons We Can Learn From Great Brands

The world of sales isn’t what it used to be anymore. While the customer and salesperson relationship still matters, the biggest change is that customers involve salespeople much later in the sales cycle. In this current internet age with digital ecommerce and access to tons of information, customers are more educated on what they’re doing and asking, and as a result they don’t need to involve salespeople to the same degree as they did before. But this should not discourage us

What is Data Security & How Can It Help Your Small Business?

What is Data Security & How Can It Help Your Small Business?

Data security is the practice of keeping data protected from unauthorized access or corruption. Since many businesses are moving towards using digital products, whether it’s something as simple as using email or a complicated ordering system, the need for keeping this data protected has never been stronger. A data breach or hack could result in loss of money or confidential information, which could harm your relationship with your employees, customers, vendors, and ultimately

Game On - How to Implement Gamification Into Your Sales Culture

Game On - How to Implement Gamification Into Your Sales Culture

You’ve probably heard the word “gamification” bouncing around. It’s definitely a buzz word with growing popularity as more people are realizing its effectiveness. If you don’t know already, gamification is “the insertion of game dynamics and mechanics into non-game activities to drive a desired behaviour”. In other words, it makes the boring parts of anything more fun by adding points systems, badges, and other features of game playing. So what does this have to do with your

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