People buy from people they like or are like. I say this ALL the time. Let’s be honest, there’s a pretty good chance there’s someone else doing exactly what you do. And it’s never been easier to find those people. So how do you stand out and close that sale? By connecting with your prospects through great conversation. Stop filling awkward silences with the standard, "what do you do?" or "how about that weather?" Start having meaningful and memorable conversations wit