© 2018 by Change Connect Inc. 

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May 27, 2018

How well do you know your customers? If you want a better relationship with them, you must have a strong understanding as to who they are. If you understand the motivations, desires, and needs of the people on the other end of the transaction, you can influence them an...

January 10, 2017

As small business owners, we all wish there were more hours in the day. Since I haven’t figured out how to stop time or add more hours, I’ve had to learn to be strategic about where I spend my energy.  The Pareto principle (namely the 80/20 rule) states that 80% of the...

December 24, 2016

The traits of a good salesperson is actually the opposite of that of a good sales manager.  Leading people is a whole different ballgame.  Let us break it down for you.

December 14, 2016

"We need people in our lives with whom we can be as open as possible. To have real conversations with people may seem like such a simple, obvious suggestion, but it involves courage and risk." --Thomas Moore

In this digital age, one questions whether we still need sales...

November 15, 2016

I was working late last night putting some final touches on my X-Gen Workplace Productivity deck for Thrives 2016 next week.  My original plan was to dust off something I had written for another conference 15 months ago.  As I cross-reference against the latest trends...

September 13, 2016

Moneyball is a baseball phenomenon – the story of Billy Beane taking the Oakland Athletics to the playoffs in 2002 and 2003 despite rebuild his small-market team on a limited budget. Instead of looking at traditional metrics such as stolen bases, runs batted in or batt...

June 12, 2016

How many of you think that strategic planning is only for enterprise businesses?  Us, small guys, just need to put our head down and work hard.

As Benjamin Franklin would say, “Failing to plan is planning to fail”.  A strategic plan is a roadmap to achieve pre-set busin...