What makes a person good at — and comfortable with — persuading others?  Getting comfortable with sales requires an “understanding of what selling is".

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Selling is an art. But unlike many other art forms, the art of sales is something that most can learn. This doesn't mean that everyone can be good at sales, however. Many people new to sales are tempted to jump right into learning how to close a deal instead of learning the foundations of sales. Learn the fundamentals here.