Sun, Aug 25
|YSpace Markham
YSpace x Change Connect Founder Fundamentals - Best Practices in Sales (1)
YSpace, York University’s innovation hub is partnering with the Markham Small Business Centre (MSBC), Richmond Hill Small Business Enterprise Centre (RHSBEC), Vaughan Business Enterprise Centre (VBEC), York Small Business Enterprise Centre (YSBEC) to host a 13-week educational program.

Time & Location
Aug 25, 2019, 6:00 p.m.
YSpace Markham, 169 Enterprise Boulevard, 3rd Floor, Markham, ON L6G 0E7
About the event
YSpace x Change Connect Series - Sales Essentials for Startups
Sales is ultimately about helping other people solve problems. By understanding how to do this—as
well as how to navigate the overall sales process—you'll be better positioned to close deals. In this
course, instructor Vyona Ma shares what sales means in a startup. Vyona explores the keys to
customer avatar and market landscape, understanding a client's needs, and prescribing a value
based solution. She also discusses how revenue targets and resources go hand in hand in planning,
explores ways to find efficiency in sales, and takes a look at metrics to drive success.
What you’ll learn
Understanding your customer avatar
Finding out a customer's needs
Prescribing a solution
Sales Planning and Resource Planning