Partnership and Channel Management Excellence Program
Driving Revenue Growth Through Strategic Partnerships and Channel Networks
The Partnership and Channel Management Excellence Program equips professionals with the tools and strategies needed to build, nurture, and optimize partnerships and channel relationships. This program focuses on creating value through partner enablement, co-marketing strategies, and performance tracking. Participants will learn how to align partnerships with organizational goals, develop scalable channel strategies, and maximize revenue opportunities across indirect sales networks.
WHO SHOULD ATTEND?
This program is ideal for:
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Partner Development Managers building strategic partnerships.
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Channel Sales Managers overseeing indirect sales channels.
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Reseller Managers managing distributors and reseller relationships.
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Sales and Marketing professionals supporting channel growth.
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Revenue leaders seeking to optimize partnership performance.
LEARNING OUTCOMES
By the end of this course, participants will:
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Identify, recruit, and onboard high-value partners and channel members.
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Develop and execute effective partner enablement and co-marketing programs.
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Manage and optimize reseller, distributor, and channel relationships for long-term success.
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Use data and analytics to measure partner performance and drive decision-making.
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Negotiate mutually beneficial agreements that align with revenue goals.
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Adapt channel strategies to align with evolving market dynamics.
WHY YOU SHOULD ATTEND
Participants will:
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Gain practical tools to build and manage a robust partner ecosystem.
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Learn to develop co-marketing campaigns that drive partner success.
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Master techniques for aligning partner objectives with organizational goals.
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Strengthen negotiation skills to secure and maintain high-value partnerships.
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Leverage metrics and tools to evaluate channel performance and ROI.
$9,200 plus taxes. Financial assistance may be available through eligible programs.
The program is structured to accommodate busy professionals:
COURSE COMPLETION SCHEDULE
Self-Paced Learning
Gain foundational knowledge on customer success and revenue growth strategies through on-demand materials.
Interactive Workshops
Engage in live sessions and practice upselling, cross-selling, and customer retention techniques.
Role-Playing Exercises
Apply skills in real-world customer scenarios to build confidence and mastery.
Final Assessment
Develop and present a client account growth strategy based on a case study or real-world example.
COMPLETION OF PROGRAM
Upon successful completion, participants will:
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Build scalable partnership and channel strategies that align with revenue goals.
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Drive co-marketing initiatives to generate leads and expand market reach.
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Use data-driven insights to manage and optimize partner performance.
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Strengthen relationships with partners, distributors, and resellers for long-term success.
MODULE ONE
Building a High-Value Partner Ecosystem
Participants will learn to identify, recruit, and onboard partners that align with organizational objectives. This module includes frameworks for evaluating potential partners and creating onboarding processes that set them up for success.
Learning Objectives:
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Identify high-potential partners using qualification frameworks.
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Develop an onboarding process to ensure partner readiness.
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Align partner goals with organizational objectives.
MODULE TWO
Partner Enablement and Training Programs
This module focuses on designing and implementing enablement programs to equip partners with the tools, resources, and knowledge needed to succeed. Topics include training development, certifications, and ongoing support strategies.
Learning Objectives:
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Develop training programs to enhance partner capabilities.
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Create toolkits and resources for partner enablement.
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Implement certification programs to ensure partner proficiency.
MODULE THREE
Developing Co-Marketing Strategies
Participants will learn how to design and execute co-marketing initiatives with partners to generate leads and increase sales. The module includes campaign planning, resource sharing, and performance tracking techniques.
Learning Objectives:
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Plan and execute co-marketing campaigns with partners.
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Share resources effectively to maximize campaign impact.
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Track and evaluate the success of co-marketing efforts.
MODULE FOUR
Managing Reseller and Distributor Networks
This module provides strategies for managing reseller and distributor relationships to maximize channel revenue. Topics include setting expectations, monitoring performance, and resolving conflicts effectively.
Learning Objectives:
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Set clear expectations with resellers and distributors.
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Monitor reseller performance using metrics and analytics.
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Resolve conflicts to maintain productive channel relationships.
MODULE FIVE
Negotiation and Agreement Structuring
Participants will develop negotiation skills to secure favorable partnership agreements. This module covers techniques for building win-win contracts and ensuring long-term alignment.
Learning Objectives:
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Negotiate agreements that align with mutual goals.
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Structure contracts to protect organizational interests.
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Build trust and transparency during negotiations.
MODULE SIX
Measuring Channel Performance and ROI
This module focuses on leveraging data and analytics to evaluate partner performance and return on investment (ROI). Participants will learn to create dashboards, set KPIs, and use insights to refine strategies.
Learning Outcomes:
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Set KPIs to measure channel performance and partner success.
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Build dashboards to track and analyze key metrics.
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Use performance insights to refine channel strategies.
MODULE SEVEN
Adapting Channel Strategies to Market Changes
Participants will explore how to adjust channel strategies in response to market dynamics. Topics include identifying trends, pivoting strategies, and maintaining competitiveness in evolving industries.
Learning Objectives:
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Monitor market dynamics and industry trends.
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Adapt channel strategies to align with new opportunities.
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Maintain competitiveness through strategic pivots.