GO TO MARKET MINI PROGRAM
Looking to hit the ground running with the people, process and technology capabilities that others have taken years to learn, if ever?
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With the Go to Market Mini Program, Change Connect will help you to align your product or service to the customer and environment that you are targeting. We will help you formulate your strategy, and equip you with the measures and metrics to make sure you are on the right track moving forward:
WHO SHOULD ATTEND?
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Entrepreneurs and sales leaders who are ready to digitize, revolutionize, or simply learn more about their customer relationship management system.
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Internal IT, Operations, or System Development teams.
LEARNING OUTCOMES
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Map out your business processes and tailor your CRM to align with the functionalities that help your team the most.
Learn how to record, track and utilize data -
effectively to advance your business intelligence.
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Learn how to utilize the full potential of your CRM, keeping data and insights organized and accessible, as well as saving time by taking advantage of automation, segmentation, and dashboards.
WHY YOU SHOULD ATTEND
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The Go To Market plan is the curtain reveal of your product/service. You want it to be unforgettable.
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A solid Go To Market plan will direct your team as a unit to ensure your product/service reaches the right audiences.
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Deliver a clear plan with the right performance measures to track progress and evaluate the effectiveness of your plan.
COST
$3,000 + HST per trainee
COURSE COMPLETION SCHEDULE
24 HOURS
Pre-reading and
business analysis
54 HOURS
Interactive classroom
sessions held over 12 weeks
24 HOURS
Post-classroom reading
and instructor-led tutorials
FINAL EXAM
70% to Pass
COMPLETION OF PROGRAM
IS FINANCIAL ASSISTANCE POSSIBLE?
Upon completion of this program, learners will receive a certificate of completion from Change Connect. The program is aligned to meet partial educational requirements for industry experience hours.
Yes! Many businesses are eligible for financial assistance via the Canada Job Grant Program. Eligible employers may receive up to 83% of eligible training costs, up to a maximum of $10,000 per participant. Please contact us for more details.
MODULE 1
Strategic Planning:
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Every business needs a vision; one that clearly explains their reason for existing and where they are heading. A strategy to achieve and surpass that vision is fundamental, but not as clear cut to produce and often misaligned with goals.
Our Go to Market Mini Program starts with why.
Why, you ask?
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To discover why your current plan is built as it is
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To ensure the vision, mission and goals are defined to drive the business forwards.
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To identify the core competencies that give you the advantage.
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To establish overall direction.
Learning Outcomes:
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To have developed a strategic plan with estab-lished priorities.
MODULE 2
Competitive Landscape
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How well do you understand the environment you operate in? Are you aware of how you differentiate yourself from the competition, and vice versa?
A detailed competitive analysis will help you:
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Identify gaps in the market.
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Position existing or new products and services correctly.
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Uncover the latest market trends and standards.
We help you to develop a clear understanding of this landscape with market and competitor analy- sis to discover the areas you win and lose, as well as the common battlegrounds in which you clash.
Learning Outcomes:
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To establish a comprehensive outline of the competition and market.
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Develop Battlecards which compare your company and competencies with your competition. Discover where you provide the most value and where you can provide more.
MODULE 3
Product Offering and Pricing Model
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A well-defined pricing strategy can have a formidable impact on your operating profits. Interested to see if and how much profit your current pricing strategy misses out on?
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We conduct a review of your current pricing model to discover its alignment with your sales and financial goals. We then design strategies at the products/ services level, taking into account customer profiles and operating expenses to deliver a positive impact and widen those margins.
Learning Outcomes:
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Gain a full understanding of the current and future state.
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Develop a well defined pricing strategy to optimize the cost/ value equation and close any gaps currently impacting profitability.
MODULE 4
Sales Effectiveness - Goals and Performance - KPIs
Want to uncover the metrics and measures that get the most out of your team?
We will align the goals of the company with perfor- mance goals that keep your team engaged and accountable, ensuring:
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Expectations and awareness of the measures that lead to success and advancement
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A well defined schedule to discuss performance reviews.
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Optimization of output and capacity.
Learning Outcomes:
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A clearly defined set of goals for each sales rep as well as the team overall.
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Company and team possess a full understanding of the measures for success, advancement and operation efficiency.
MODULE 5
Go to Market Strategy
Modules 1 to 4 require us to look inwards at the operational efficiencies. Once we have complet- ed and understood these elements, we have a strong foundation to start looking outwards. What impact will our Go to Market strategy have on our customers?
We help you to properly identify:
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Your customer and target market
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Your position in the market
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The channels that you operate within
Learning Outcomes:
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A product roadmap and marketing strategy designed with a full understanding of the company, competition and customer.
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A ‘Customer Avatar’ playbook which fully identifies your target audience and what they value most.