10 Best AI Tools for Conversation Intelligence in Sales
- Agnes Lan
- Sep 29
- 7 min read
What is Conversation Intelligence and Why Do You Need It?
Conversation intelligence is the practice of recording, transcribing, and analyzing sales conversations to uncover insights that improve sales outcomes.
By turning calls and meetings into structured data, you can identify patterns in customer objections, buying signals, and sales team performance.
The main purpose of conversation intelligence is to give leaders and sales managers visibility into what is happening in customer conversations. Without structured analysis, important information is often lost after a call.
With conversation intelligence, sales leaders can coach teams using real examples rather than assumptions.
Key benefits include:
Consistency: Ensure every sales rep delivers messaging aligned with company goals.
Scalability: Train large sales teams more effectively with real-world examples.
Performance tracking: See which phrases, questions, or responses lead to more closed deals.
Customer insight: Capture direct voice-of-the-customer feedback to inform marketing and product strategy.
Sales managers who rely only on gut instinct or anecdotal feedback miss critical insights. By implementing conversation intelligence, you reduce blind spots and create a systematic way to evaluate and improve sales effectiveness.
How Can AI Help with Conversation Intelligence?
AI strengthens conversation intelligence by automating transcription, detecting key themes, and highlighting insights at scale.
Instead of manually reviewing hours of calls, AI surfaces the most critical points, such as competitor mentions, pricing discussions, or objection handling.
AI tools can identify buyer sentiment, detect intent, and flag moments when a prospect is most engaged.
For example, natural language processing models classify tone shifts, while machine learning models correlate phrases with deal success rates.
Practical applications include:
Automated coaching: AI pinpoints where a rep talks too much or fails to ask discovery questions.
Pipeline forecasting: AI links conversation quality to likelihood of closing deals.
Customer understanding: AI highlights recurring product feedback or market concerns across conversations.
Efficiency gains: Reps spend less time on note-taking and more time on selling.
By applying AI, you transform sales calls into structured datasets that continuously improve sales playbooks. This makes coaching measurable, customer insights actionable, and forecasting more accurate.
10 Best AI Tools for Conversation Intelligence in Sales
The market for conversation intelligence software has grown quickly, with multiple platforms offering different strengths.
Below are some of the most reliable and widely used tools for enhancing sales conversations with AI.
Tool | Strengths |
1. Allego | Combines conversation intelligence with sales training and content management. |
2. Chorus.ai (ZoomInfo) | Strong CRM integration and deal intelligence tied directly to ZoomInfo’s data. |
3. Enthu.AI | Lightweight, affordable option with automated QA for smaller teams. |
4. Fathom | Deep Zoom integration with instant call notes and summaries. |
5. Gong.io | Comprehensive multichannel capture and advanced deal intelligence. |
6. Microsoft Dynamics 365 Sales Insights | Native to Microsoft ecosystem with predictive scoring and sentiment analysis. |
7. Observe.AI | Contact center–focused with robust QA automation and compliance monitoring. |
8. Salesforce Einstein Conversation Insights | Embedded directly in Salesforce CRM with keyword and competitor tracking. |
9. Salesloft (Conversations) | Integrated with Salesloft engagement workflows for seamless coaching. |
10. Zoom (Conversation Intelligence) | Built directly into Zoom meetings with real-time transcription and action items. |
Allego
What is It?
Allego is a conversation intelligence and sales enablement platform that captures sales interactions, analyzes performance, and delivers coaching insights. It combines conversation analytics with training and content management.
Who is It For?
Allego is for sales managers and enablement leaders who want to coach at scale and ensure reps have consistent messaging and skills. It suits medium to large sales organizations that need structured coaching and content delivery.
Features
Feature | Description |
Call Recording | Capture and store sales calls and meetings. |
AI-Powered Analysis | Identify keywords, topics, and competitor mentions. |
Coaching Tools | Provide feedback with examples from real calls. |
Content Hub | Share playbooks, scripts, and training material. |
Analytics Dashboard | Track rep performance and sales outcomes. |
Chorus.ai (ZoomInfo)
What is It?
Chorus.ai, now part of ZoomInfo, is a conversation intelligence platform that analyzes sales calls and meetings to improve deal outcomes. It focuses on uncovering buyer signals and trends across customer interactions.
Who is It For?
Chorus.ai is designed for sales teams and revenue leaders who need insights into customer conversations to boost win rates. It fits companies that want integration between conversation data and CRM workflows.
Features
Feature | Description |
Call & Video Recording | Record and transcribe meetings in real time. |
Deal Intelligence | Highlight risk factors and buying signals. |
CRM Integration | Sync insights directly with Salesforce and other CRMs. |
Competitor Mentions | Track how competitors are discussed in calls. |
Team Performance Reports | Compare rep performance and outcomes. |
Enthu.AI
What is It?
Enthu.AI is a lightweight conversation intelligence platform focused on call analysis for sales and customer-facing teams. It emphasizes ease of use and affordability.
Who is It For?
Enthu.AI is for small to mid-sized sales teams, startups, and BPOs that need call monitoring without enterprise-level costs. It’s suitable for teams that want fast onboarding and simple insights.
Features
Feature | Description |
Call Monitoring | Record and review sales calls. |
Automated QA | Score calls based on predefined criteria. |
Keyword Tracking | Detect product, pricing, or competitor mentions. |
Coaching Insights | Highlight moments for rep improvement. |
Integrations | Connect with CRM and telephony platforms. |
Fathom
What is It?
Fathom is a conversation intelligence tool designed for Zoom meetings. It provides automatic note-taking, transcription, and call summaries to support productivity and sales follow-up.
Who is It For?
Fathom is best for sales reps, managers, and teams that rely heavily on Zoom for customer meetings. It suits professionals who need quick call notes and action items.
Features
Feature | Description |
Zoom Integration | Record and analyze Zoom meetings seamlessly. |
AI Notes & Summaries | Generate highlights and action items. |
CRM Sync | Send call insights directly into HubSpot or Salesforce. |
Team Sharing | Share meeting highlights across the team. |
Searchable Library | Store and search past meeting recordings. |
Gong.io
What is It?
Gong.io is a leading conversation intelligence platform that captures and analyzes every customer interaction across calls, emails, and meetings. It uses AI to provide visibility into deal health, pipeline risks, and rep performance.
Who is It For?
Gong.io is for sales leaders, managers, and revenue operations teams in mid-sized to enterprise companies. It’s ideal for organizations that want deep insights into buyer behavior and data-driven coaching.
Features
Feature | Description |
Multichannel Capture | Record calls, emails, and video meetings. |
Deal Intelligence | Identify risks, next steps, and buying signals. |
Coaching Insights | Highlight rep talk ratios, questions, and objections. |
Forecasting Support | Link conversation data to pipeline accuracy. |
CRM Integration | Sync insights with Salesforce, HubSpot, and others. |
Microsoft Dynamics 365 Sales Insights
What is It?
Microsoft Dynamics 365 Sales Insights adds conversation intelligence and predictive analytics to the Dynamics CRM platform. It helps sales teams improve engagement by analyzing customer interactions directly within Microsoft’s ecosystem.
Who is It For?
This solution is for organizations already using Microsoft Dynamics 365 CRM. It works best for enterprise teams that want integrated AI-driven insights without adding third-party software.
Features
Feature | Description |
Conversation Intelligence | Capture and analyze call transcripts. |
Sentiment Analysis | Identify customer tone and buying intent. |
Predictive Scoring | Score leads and opportunities automatically. |
Assistant Suggestions | Recommend next steps and follow-ups. |
Native Integration | Built into the Microsoft Dynamics 365 platform. |
Observe.AI
What is It?
Observe.AI is a conversation intelligence and quality assurance platform built for contact centers. It focuses on improving agent performance and customer experience by analyzing 100% of interactions.
Who is It For?
Observe.AI is for sales and support leaders running large contact centers. It’s designed for organizations that need both QA automation and coaching insights across high call volumes.
Features
Feature | Description |
Automated QA | Evaluate agent calls against QA scorecards. |
Conversation Analytics | Detect keywords, sentiment, and compliance issues. |
Coaching Workflows | Give feedback and create action plans for agents. |
Call Summaries | Generate summaries for faster review. |
Integrations | Connect with telephony and CRM platforms. |
Salesforce Einstein Conversation Insights
What is It?
Salesforce Einstein Conversation Insights is Salesforce’s built-in conversation intelligence solution. It analyzes sales calls and videos to provide insights on customer needs, competitor mentions, and team performance.
Who is It For?
It is designed for sales teams that already use Salesforce CRM. It’s best for managers who want conversation data integrated into their CRM workflows.
Features
Feature | Description |
Call Recording & Transcription | Capture and analyze customer conversations. |
Keyword & Topic Tracking | Detect competitor mentions and key themes. |
Deal Coaching | Highlight rep performance and buyer questions. |
CRM Integration | Store insights directly in Salesforce records. |
Analytics Dashboard | Visualize conversation trends and patterns. |
Salesloft (Conversations)
What is It?
Salesloft Conversations is the conversation intelligence module within the Salesloft sales engagement platform. It records and analyzes sales calls to provide insights that improve rep performance and deal outcomes.
Who is It For?
Salesloft Conversations is for sales teams already using Salesloft for engagement workflows. It’s ideal for managers who want call insights integrated directly into prospecting and pipeline management tools.
Features
Feature | Description |
Call Recording | Capture and store prospect and customer calls. |
AI-Powered Transcription | Generate accurate transcripts for review. |
Coaching Tools | Provide feedback with annotated call snippets. |
Deal Insights | Identify trends in successful calls. |
Platform Integration | Natively integrated into Salesloft’s engagement suite. |
Zoom (Conversation Intelligence)
What is It?
Zoom Conversation Intelligence (Zoom IQ for Sales) is an add-on to the Zoom platform that analyzes sales meetings. It provides insights into customer sentiment, topics, and engagement during video calls.
Who is It For?
Zoom Conversation Intelligence is for sales teams that run most customer interactions on Zoom. It’s best for organizations seeking built-in call analysis without adding third-party software.
Features
Feature | Description |
Real-Time Transcription | Automatic live transcription of meetings. |
Sentiment Analysis | Track customer tone and engagement levels. |
Action Items | Generate next steps and highlights from calls. |
Deal Intelligence | Identify key buying signals during conversations. |
CRM Integration | Push insights into Salesforce and HubSpot. |
Change Connect Can Help Grow Your Sales
At Change Connect, we believe conversation intelligence is more than a tool—it’s a growth driver. By choosing the right platform, you equip your team with the insights they need to close more deals, coach with precision, and understand customers better.
We help business owners, entrepreneurs, and sales leaders cut through the noise and adopt the technologies that truly improve sales performance.
If you’re ready to transform how your team sells, let’s work together to find the right solution and put it into action.
